Rita Blanche Vidot
Brand & Content Marketing Specialist — AI-Enabled. Based in Ottawa and serving clients across the Waterloo region, I offer brand strategy, content marketing, and AI-enabled services that craft stories that stick, brands that resonate, and content that converts.
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Expertise Snapshot
Skills That Span the Full Brand Journey
A visual overview of the three core expertise areas that shape a complete brand experience, including brand strategy services in Ottawa, copywriting expertise, and performance marketing with Meta and LinkedIn ads.
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Brand Strategy
Brand strategy services in Ottawa · Positioning · Voice · Identity
2
Copywriting
Copywriting expertise for web, social, email, and ads
3
Performance Marketing
Performance marketing with Meta and LinkedIn ads
Featured Projects
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Brand Site Analysis
University of Waterloo
Competitive audit, UX research, strategic recommendations
2
Audience Intelligence & Persona Engineering
User research, behavioral mapping, audience strategy
3
Sustainable Impact App
Lead Business Strategist
Product strategy, market research, stakeholder presentations
4
Social Media Management
Sigma Lambda Gamma
Community growth, event promotion, engagement strategy
5
Newsletter & Copywriting
Multiple Brands
Email strategy, AI-enhanced content, B2B storytelling
5 Featured Projects
1. Brand Site Analysis | University of Waterloo
Project Objective: Competitive analysis to improve information flow and UX.
Key Details:
  • Audited 13 peer sites
  • Reviewed analytics & testing
  • Built Stop/Start/Continue plan
Skills Used:
  • Research & benchmarking
  • GA & web auditing
  • UX analysis
  • Competitive review
Featured Projects
2. Audience Intelligence & Persona Engineering
I transform raw demographic data into living User Personas to ensure brand strategies are rooted in human behavior, not assumptions. By mapping motivations, frustrations, and preferred channels, I create actionable audience blueprints that guide every strategic decision.
Key Details:
  • Audience segmentation
  • Behavioral insights
  • Channel mapping
  • Persona frameworks
  • Actionable strategy
Skills Used:
  • Audience research
  • Data analysis
  • Persona development
  • Behavioral psychology
  • Strategic recommendations
Featured Projects
3. Sustainable Impact App | Lead Business Strategist & Researcher
The Mission:
Gamify sustainability by empowering consumers to lower their carbon footprint through conscious dietary choices and social interaction.
Strategic Execution:
  1. Market insights.
  1. Stakeholder pitches.
  1. Feature architecture.
Key Details:
  • Market research
  • Strategy frameworks
  • Engagement features
  • Team collaboration
  • Winning pitches
Skills Used:
  • Business strategy
  • Consumer research
  • Product architecture
  • Stakeholder communication
  • Impact measurement
Featured Projects
4. Social Media Management | Sigma Lambda Gamma
Managed the Sigma Lambda Gamma Instagram page, promoting events and increasing community engagement through strategic content planning and community-focused storytelling.
Key Achievements:
  • 250+ Follower Growth
  • Higher Post Engagement
  • Cohesive Visual Brand
  • Stronger Community Connection
  • Managed Promo Calendar
Content Strategy:
  • Event Promotions
  • Member Spotlights
  • Behind-the-Scenes Coverage
  • Sisterhood Storytelling
  • Consistent Posting
Skills Used:
  • Social Strategy
  • Community Engagement
  • Visual Branding
  • Event Marketing
  • Instagram Analytics
Featured Projects
5. Newsletter & Copywriting
  • 20% Click-Through Rate (CTR)
  • Synchronized brand Voice and Identity across and Email ecosystems
Key Projects:
  • Newsletter architecture
  • AI workflows
  • B2B storytelling
  • Email analytics
Key Achievements:
  • Trend analysis
  • Brand positioning
  • Conversion copy
  • Local strategy
  • Creative copy
  • Multi-brand campaigns
Skills Used:
  • Content strategy
  • Copywriting
  • SEO trends
  • Brand positioning
  • B2B/B2C marketing
  • Campaign planning
The AI Advantage
Human Creativity × Machine Speed
Why AI-Enabled Marketing Matters
AI-powered marketing workflows amplify my creative output without sacrificing quality, authenticity, or voice. The result: faster turnarounds, smarter iterations, stronger SEO content, and scalable brand messaging that stays human and personable through thorough human review and touch.
AI-assisted research & marketing trend analysis
Scalable copywriting and brand content without quality loss
Impact by the Numbers
Results That Speak
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1
Participation Growth
Proven success in scaling digital outreach and event attendance through targeted brand representation and strategic networking.
2
Data-Aligned
Every campaign is engineered using analytical reports, competitive audits, and Google Analytics to ensure content drives strategic KPIs.
3
Delivery Velocity
Utilizing AI-enabled workflows to humanize high-volume content without sacrificing brand soul or delivery speed.
4
Market Adaptability
Applying secondary research and business theory to navigate diverse sectors.
My Journey
Professional Experience
Brand & Performance Specialist with an Honors degree from the University of Waterloo and a track record of merging analytical rigor with creative execution.
Marketing & Communications Specialist @ University of Waterloo
Engaged and communicated with 100+ internal and external stakeholders.
Edited and distributed 16+ newsletters, increasing engagement by 18%, demonstrating persuasive communication and conversion-focused messaging.
Maintained and updated customer/contact databases with 100% accuracy, directly aligning with CRM and lead-tracking requirements.
Social Media and Events Manager @ Sigma Lambda Gamma
Audience Growth: Produced high-impact long and short-form content, driving a 20% increase in event attendance and brand awareness.
Campaign Execution: Led end-to-end social media lifecycles from concept to rollout, ensuring 100% brand consistency across all channels.
Visual Strategy: Designed polished, platform-specific assets that translated complex event logistics into engaging, accessible digital content.
Capstone | IBM's 2025 Student Service Design Challenge
Cross-Functional Leadership: Provided hands-on leadership to a multidisciplinary team to design and prototype an innovative fitness app.
Market Research & Analysis: Informed design decisions by conducting in depth surveys, interviews, and user journey mapping.
Presentation & Pitching: Built and presented both an MVP and high-fidelity prototypes to faculty and peers, articulating clear design rationale.
Ottawa Brand Strategy
Ottawa-Based Brand Strategist
Whether you're an Ottawa business, a Waterloo region client, or just a message away, I'd love to chat about your next project. Let's build something great together with local brand marketing, creative strategy, and a warm coffee chat in the ByWard Market.
Phone
(382) 889-6150
LinkedIn
linkedin.com/in/rita-vidot
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